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E-Business


This page summarizes the course "E-Business" offered in the Spring 2020 semester . This summary may not be compatible to the same course completed in a different semester.

Program: BBA, Course code: BUS-3214, Duration: 3.0 credit hours.

Overview

Internet is just a medium for delivering a product or service. It is assumed that the students already have a demo product. This course will cover essential technical knowledge required to deliver this already-existing product through the internet using E-commerce technologies. It encompasses online business plan, domain name, fund collection, website platforms, search engine optimization, visitor tracking, and other related topics. In the lab classes, practical coverage will be given on HTML, CSS, CMS, and shopping cart software. Students will build a beautiful static website and a demo online store as projects. 

Amazon Web Services (AWS) platform will be used in labs, training workshops, and for building the final project.

Learning Objectives

After successfully completing this course, a student should be able to:
  • Develop a business model for E-Commerce project
  • Register a custom domain name and set up DNS records
  • Build a static site using HTML and CSS 
  • Deploy the static site through Amazon S3 platform on the custom domain name
  • Build a dynamic website using WordPress platform
  • Convert the WordPress site into an online store using WooCommerce plugin
  • Deploy the online store through Amazon EC2 platform 
  • Install SSL certificate on the online store
  • Track and analyze the visitor activities using Google Analytics
  • Optimize the website so that it becomes visible on search engine results
  • Create corporate email addresses
  • Authenticate outgoing emails using SPF, DKIM, and DMARC
  • Identify various routes of collecting funds for E-Commerce venture

Course Contents

1.          Introductory Concepts

o         Network, internet, and WWW

o         Online and offline properties

o         Features of a well-designed online property

o         Types of E-commerce

o         E-commerce in Bangladesh

o         Cloud computing

o         Amazon Web Services

2.          Business Models for Online Venture

o         Business model, E-commerce business model, business plan

o         Key elements of an online business model

o         E-commerce business strategies

3.          Domain Name System

o         HTTP and related terms

o         Underlying mechanism of the web

o         Why is domain important?

o         Root domain vs. sub-domain

o         Various types of domain names and their pros/cons

o         Primary and secondary market

o         Trademark infringement

o         Registration of a domain name

o         Nameservers

o         DNS records

4.          Static Website

o         Structure of a website, sitemap, and tree diagram

o         Website platforms

o         HTML: Basics structure, image, table, list, hyperlink

o         CSS

o         Bootstrap framework

o         Amazon S3

5.          CMS and Shopping Cart Software

o         Introduction to WordPress

o         Layout: Header, footer, menu, and content area

o         Themes

o         Page vs, post

o         Plugins

o         WooCommerce

o         Amazon EC2

6.          Website Management

o         DoS and DDoS attacks

o         HTTPS and SSL certificate

o         Google Search Console

o         Privacy policy

o         Google Analytics

o         The basics of SEO

o         The email infrastructure

o         SPF, DKIM, and DMARC

7.          Raising Capital for Online Venture

o         Various sources of funds for an online business

o         Fund collection in Bangladesh

o         BASIS E-commerce alliance membership

o         IDLC Udbhabon loan

o         Venture capital

o         Crowdfunding

o         The Patreon platform

Lab Activities

    This course encompasses both theoretical topics and lab activities, including several training workshops and two projects. A portion of marks will be given based on the performance of the student in the training workshops, continuously throughout the semester. 

    Course Materials