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E-Business


This page summarizes the course "E-Business" offered in the Fall 2020 semester . This summary may not be compatible to the same course completed in a different semester.

Program: BBA, Course code: BUS-3214, Duration: 3.0 credit hours.

Overview

Internet is a powerful medium for showcasing and delivering products and services. It is assumed that the students already have a demo product/service. This course will cover essential knowledge and skills required to deliver this already-existing product/service through the internet using E-commerce technologies. It encompasses hands-on lab activities backed by theoretical concepts. No prior coding skill is required.

Learning Objectives

After successfully completing this course, a student should be able to build a fully-functional E-Commerce shop of their own including payment gateway using modern and reliable technologies currently available. 

Course Contents

  1. Introductory Concepts: This chapter introduces the students to the basic concepts of internet, E-Commerce, and related concepts.
  2. Domain Name System: This chapter provides basic idea on one of the most important items of an E-Commerce startup -- the domain name and online branding. 
  3. Static Website: Chapter covers some basics on the structure of a website, including how to build a simple website using plain HTML. It also chapter covers how to quickly build an advanced beautiful static site using a rapid development WYSIWYG tool.
  4. Cloud Computing and AWS: Theoretical basics of cloud computing and step-by-step procedure of opening an AWS Educate account. This chapter also demonstrates how to connect the domain to the AWS account, how to host a static site on the www subdomain of the domain, and how to redirect the root domain to the www subdomain.
  5. CMS on AWS: Installing WordPress instance on EC2, connecting the EC2 instance to the domain, and installing an SSL certificate on the instance. In addition, detailed step-by-step guide for setting up the WordPress for the E-commerce shop for the first time.
  6. Shopping Cart and Payment Gateway: This chapter will guide the students in implementing a shopping cart solution and payment gateway on their online store.
  7. Management of Online Store: Safety, security, email infrastructure, SEO, consumer data collection, legal issues, and other related topics will be covered briefly in this chapter.

Training Workshops

    Several training workshops (labs) will be held during the class time (via Google Meet / Zoom). Students are highly advised to keep their Windows computer ready (by installing necessary software) before these workshops.

    Course Materials

    • Textbook: "E-Commerce: Business, Technology, Society." By Kenneth C. Laudon and Carol Guercio Traver. Ed.10. Pearson Education.
    • Other chapter-specific materials will be uploaded to the Google Classroom. It is the responsibility of the students to collect those materials. 
    • Software: Students must have these programs installed on their Windows PC or laptop. All these programs are available for free download. Download links are given in the Classwork section of the Google Classroom.
      • Google Chrome version 70 or higher (for all lab workshops and for the quizzes)
      • Notepad++ 
      • Mobirise 
      • PuTTY 

    Acknowledgment

    Amazon Web Services (AWS) will provide the cloud computing resources required for this course.