Class History: E-Business (Summer 2018)
Course: E-Business (Summer 2018)
Total classes: 24 (20 regular classes and 4 extra classes).
Class 1
May 5, Room 701, Time 11:15 - 12:15
An overview of the whole course. Difference between e-commerce and e-business. Types of e-commerce.
Class 2
May 24, Room: lab, Time 11:30 - 12:30
Classification of assets/ properties. Online /offline properties. Unique features of a well-designed online property.
Class 3
May 29, Room 701, Time 11:25 - 12:25
Unique features of online properties: richness, interactively, personalization and customization, information density, social media integration. Web 2.0. Network, internet, and the www.
Class 4
May 31, Room: Computer lab, Time 11:45 - 12:30
HTTP, hypertext, and hyperlink. Server computer, web server, and client computer. How does the web work? A brief overview of the layered model.
Class 5
June 5, Room: 701, Time 11:15 - 12:25
How is Bangladesh connected to the internet? Business model, online business model, business strategy, and business plan. Essential elements of an online business model: ability to scale, value proposition, revenue model, market strategy, competitive environment, competitive advantages.
Announcement: class test (MCQ) on June 28 on chapter 1, 2.
Class 6 (Extra), Class 7
June 7, Room: Computer lab
Time slots:
10:30 - 11:30 (class 6)
11:30 - 12:30 (class 7)
Essential elements of an online business: market opportunity, organizational development, management team. Revenue models in details. Online business strategies. Problems of cost leadership strategy and several ways of fixing it.
(Last class before the Eid vacation)
Class 8, Class 9 (Extra)
June 26, Room: 701
Time slots:
11:20 - 12:30 (class 8)
12:30 - 1:30 (class 9)
What is domain name? Importance of domain name for online business. Types of domains -- generic, country code, and keyword based (new gTLD). Root domain vs. subdomain. Pros and cons of various types of domains. EMD, PMD, and branded domains. Short vs. long domain. Necessary steps to be taken when a new gTLD is used for business.
Class 10
June 28, Room: IT Lab, Time: 12:30 - 1:00.
MCQ quiz.
Midterm Exam
July 5. Time: 5:00 PM. Room: 601
Syllabus: Chapter 1, 2, 3.
Class 11
July 10, Room: 701, Time: 11:40 - 12:40.
An overview of the fund collection process for an online project. Pros and cons of various options for fund collection from the perspective of an online business.
Class 12
July 12, Room: IT Lab, Time: 11:30 - 12:30.
Fund collection for online business: context Bangladesh. BASIS E-commerce alliance membership. IDLC Udvanon loan.
Class 13
July 17, Room: 701, Time: 11:30 - 12:30.
Crowdfunding basics types. How does crowdfunding work? Major crowdfunding platforms. The Indiegogo platform.
Class 14
July 19, Room: IT Lab, Time: 11:30 - 12:30.
Crowdfunding and women. How can male entrepreneurs replicate the success of women on the crowdfunding platform? Is crowdfunding an online project? Some notable crowdfunding projects. The Patreon platform. Debt vs. equity financing.
Class 15
July 24, Room: 701, Time: 11:30 - 12:30.
What is a website? Typical structure of a website. How to generate a sitemap from the tree diagram of a website? Page and subpage.
Class 16
July 26, Room: IT Lab, Time: 11:30 - 12:50.
The basics of HTML. Tags: html, head, title, body, paragraph, anchor.
Lab test 1: Build a simple website of two pages (homepage and product page) and create hyperlink to jump from one page to another.
Class 17
July 31, Room: 701, Time: 11:10 - 12:30.
HTML tags: headings, paragraph, bold, underline, image, table, ordered list, unordered list, nested list, anchor (internal page), anchor (external page), table. Imaginary homepage of FIU using these tags.
Class 18
August 7, Room: 701, Time: 11:25 - 12:30.
How to add CSS style in the head section of a page. CSS Elements: font family, background color, border style, border color.
Dynamic web pages: how to do that with JavaScript. Changing the style of H1 when user clicks on a link, using JavaScript function.
Class 19, Class 20 (Extra)
August 9, Room: IT Lab
Time: 11:00 - 12:15, 12:15 - 1:00
Lab test 2: Showing the homework given on July 31.
Lab test 3: Creating a simple website that sells cats, using a free ready-made CMS platform.
Class 21
August 14, Room: 701
Time: 11:40 - 12:40
Secure socket layer, HTTPS, and SSL certificate. Tracking visitors using Google Analytics. Marketing, transactional, and corporate emails. “SSL Commerz” service in Bangladesh.
Class 22, Class 23 (Extra)
August 16, Room: IT Lab
Time:
11:30 - 12:30 (class 22)
12:30 - 1:30 (class 23)
A practical introduction to the Ecwid platform.
Lab test 4: Create an online store using the Ecwid platform and connect this store to your existing site using a linking code.
Class 24
August 30, Room: 701
Time: 2:00 - 3:00
Class Test.
Final Exam
September 6. Time: 4:60 PM. Room: 602
Syllabus: Chapter 4, 5, 6, 8, 9.